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GK Design / Client: Yamaha Motors U.S.

Project: Royal Star – Product Design

Responding to the increase demand in the cruiser market, Yamaha commissioned GK Design with the styling of its new product targeted specifically at the U.S. market.

The project involved extensive market and competition research, including focus groups and trips to industry events, and it was a collaboration between Los Angeles based GK Design

and GK Dynamics in Tokyo.

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